Steve, a wannabe England cricketer, scratch golfer and real tennis world champion has finally had to concede at his age that such sporting accolades are unlikely to land in his lap. The chance to take over from Des Lynham or Peter Alliss as a sports commentator looks strangely limited and a career solving crosswords and other puzzles does not appear to be that lucrative.

Before forming iS Steve was the managing director of an international healthcare publishing and communications group, where he created an international, multi-award-winning medical communications agency. His career before this included healthcare advertising, sales and marketing.

Steve lives in West Sussex with his wife, three children, and a rather large dog.